Capability Statement

The full picture of what bric does.

Tailored for property developers.

Download as PDF ↗︎

Capability Statement

For property developers

Bringing ResidencesInto Culture

A brand and digital studio for property developers.

The Studio

Brand · Digital · Sales Collateral & Environments · Content & Campaigns

Who We Are01

We help projects sell sooner.

A development lives or dies on how quickly the market understands it. We build the digital experience, the campaign, and the identity that make a project legible and desirable, so enquiries arrive earlier and stock moves sooner.

You are excellent at delivering buildings. Our work is making that quality obvious to buyers before the display suite opens, then keeping the brand working from launch through to settlement.

The strongest foundations aren't made of concrete. They're built on the ideas behind them.

Founded in Sydney, built for the Australian development market.

What We Do02

Four disciplines, one studio.

Digital first, because that is where buyers decide. Then the campaign, the identity, and the print and signage on site, one team keeping every touchpoint consistent.

Brand

Strategy, identity and the language that carries a project.

Brand strategy · Naming · Identity system · Guidelines · Copywriting

Digital

Websites, platforms and the digital tools that sell a project.

Websites · Platforms · Buyer portals · SEO · Campaigns · Care

Collateral

Sales Collateral & Environments

Sales collateral, signage and the branded site environment.

Brochures · Price lists · Hoarding · Display suites · Signage

Content

Content & Campaigns

Social, photography, film and the campaigns that keep a brand visible.

Social · Photography · Film · Content production · Motion

What We Offer03

What we offer.

The interactive sales tools and project website lead, with the brand, print and content behind them. Take what the project needs now - the rest is here as it grows.

Brand

·Brand strategy & positioning
·Messaging & tone of voice
·Naming & tagline
·Name availability screening
·Brand identity system
·Brand application templates
·Brand guidelines
·Rebrand & rollout
·Website & project copy
·Campaign copywriting
·Development marketing strategy

Digital

·Bespoke website
·Single-page website
·Campaign landing page
·Property development microsite
·Pulse buyer portal
·Platform development
·Sales presentation platform
·Interactive digital brochure
·UX architecture & wireframes
·SEO launch foundations
·Local search & Google Business setup
·Ongoing SEO & local visibility
·EDM campaign
·Paid media management
·Campaign strategy & rollout
·Managed hosting
·Website care & support

Sales Collateral & Environments

·Price list or fact sheet
·Stationery & document system
·Capability statement & tender deck
·Project case-study system
·Development sales brochure
·Floorplan sales booklet
·Flyers, invitations & cards
·Construction hoarding creative
·Display suite graphics
·Wayfinding & signage system
·Branded site signage suite
·Fleet, vehicle & workwear system

Content & Campaigns

·Social strategy
·Channel setup
·Organic social management
·Shoot creative direction
·Commercial photography
·Campaign film production
·Monthly content production
·Motion identity & animation

Why bric04

Why developers choose bric.

Sell sooner

A campaign-ready digital presence pulls enquiries forward, so sales begin before the display suite opens rather than after.

Launch to settlement, one team

Digital, campaign, identity, and display suite direction under one roof. Nothing is lost between agencies, and every buyer touchpoint holds together.

Equity that compounds

Each project builds on the last. A known name launches faster and sells at less cost, because the market already trusts it.

Senior people, direct line

You work directly with the people doing the work. No account layers, no dilution, no juniors learning on your budget. Decisions are quick and the standard stays high.