AssetFinder
AssetFinder is an enterprise technology platform redefining how organisations track, manage and verify critical assets. We partnered with the team to create a modern brand identity that reflects precision, trust and scalability, laying the foundation for the company’s next stage of growth.
AssetFinder had built a platform for scale, but the brand around it hadn't kept pace. Their technology helps organisations track, manage and verify critical assets with real precision, yet the identity struggled to carry that weight into enterprise conversations. They needed a brand that could hold its own in the room, signalling the trust their platform delivers while leaving space to grow.
We built the identity around a single idea: precision made visible. The goal was to translate the platform's accuracy and reliability into a system that feels considered rather than corporate. Every decision, from the typography to the broader visual language, was made to earn trust at the moment it matters most - the room where enterprise deals are won.
The result is a brand and digital platform that finally matches the platform behind it. AssetFinder now has the credibility to sit confidently in enterprise conversations, signalling precision and trust from the first impression, with a system built to scale as the company moves into its next stage of growth.
What we delivered
- ·Logo & identity suite
- ·Brand guidelines
- ·Collateral templates
- ·Website design & development
The challenge
AssetFinder came to us with a platform built for scale but a brand that hadn't kept pace. They needed an identity that could hold its own in enterprise conversations, signalling the precision and trust their technology delivers while leaving room to grow.
Our approach
We built the identity around the idea of precision made visible, translating the platform's accuracy and reliability into a system that feels considered rather than corporate. Every decision, from the typography to the visual language, was made to earn trust in the room where enterprise deals are won.
The outcome
A brand that finally matches the platform behind it, giving AssetFinder the credibility to sit confidently in enterprise conversations. The new identity and website signals precision and trust from the first impression, with a system built to scale as the company grows.
In their words
“Loved working with bric. Khalil and the team really brought our updated site to life. The copy, animations and functions are more than I thought to ever do - great work.”
