01 · What We Do
Brand
Strategy, identity and the language that goes with them. Usually where a project starts, and the layer everything else is built on.
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The pieces that make up brand. Mix and match, or take the lot as one program.
Brand strategy & positioning
Research, competitor review and a facilitated workshop, distilled into a practical strategy covering audience, position, promise, pillars and proof.
Messaging & tone of voice
The proposition, audience messages, proof points and voice principles that keep the website, proposals and campaigns clear and consistent.
Naming & tagline
Naming territories, a considered shortlist, rationale, preliminary availability checks and a supporting line for the preferred direction.
Name availability screening
Preliminary Australian trade mark, business name and domain screening for shortlisted names. Legal advice and application fees are excluded.
Brand identity system
A complete visual system including logo family, typography, colour, graphic language, imagery direction and production-ready files.
Brand application templates
Up to six reusable templates across proposals, documents, social media, stationery or sales material.
Brand guidelines
A clear digital guide covering logo use, typography, colour, imagery, layout, voice and common brand applications.
Rebrand & rollout
An audit and strategic repositioning of an existing brand, followed by a refined or rebuilt identity and rollout plan.
Website & project copy
Message planning and polished copy for up to eight standard website pages or an equivalent suite of project collateral.
Campaign copywriting
On-brand copy for emails, advertisements, project updates, case studies and sales collateral.
Development marketing strategy
Audience, competitive landscape, project proposition, release narrative, channel priorities and a staged marketing roadmap.
The ways to work together
How we work
Most clients come to us for one thing and stay for three. A brand becomes a website, a website becomes a signage package, a signage package becomes a rolling content retainer. We're set up for that, so the work stays consistent as it grows instead of being stitched back together later.
Project
A defined project with a fixed scope.
- A defined scope and timeline
- One-off deliverables
- A clear start and finish
Retainer
Ongoing design and digital support.
- Ongoing design and digital
- Priority monthly support
- Scales up or down as needed
Partnership
We act as your brand and design team.
- We act as your brand team
- Strategy through to delivery
- For a business without one
Let’s talk brand.
Tell us about your project and we’ll come back within a day with ideas, timing and next steps.
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